Driving Efficiencies in Marketing and Communications with AI | Automation Days Asia 2023
By Rena Tan
Prepare for a deep dive into the transformative potential of Artificial Intelligence (AI) in the marketing landscape. This dynamic session explores a spectrum of AI applications with profound implications for operational effectiveness and streamlined marketing endeavors.
Key Discussion Points:
- Role of AI Assistants and Tools: Explore the pivotal role played by AI assistants and tools in achieving maximum marketing efficiency. Learn how these technologies supercharge SEO efforts, providing insights into keyword trends, competitor strategies, and content optimization.
- Content Development: Discover how AI’s capabilities extend into content development, offering data-driven suggestions for highly tailored and engaging content. Uncover the secrets to resonating better with target audiences through AI-driven content strategies.
- Language Translation: Dive into the prowess of AI in language translation, bridging linguistic gaps for global outreach and market expansion.
- Social Media Impact: Explore the impact of AI in the social media landscape. Learn how AI tools meticulously analyze extensive data sets to uncover trends and sentiment, enabling businesses to craft more strategic, data-backed marketing campaigns.
- Conversational AI Chatbots: Revolutionize customer interactions with conversational AI chatbots. Driven by AI, these bots deliver prompt, personalized responses, boosting lead generation and conversion rates.
- Real-world Examples: Throughout the presentation, compelling real-world examples will be shared to illustrate the practical implementation of AI tools. Gain insights into how these technologies have been harnessed in actual business scenarios, delivering tangible results such as increased ROI, improved customer experiences, and streamlined operational processes.
Why Watch? Ready to revolutionize your marketing strategy? This dynamic session will immerse you in the transformative potential of Artificial Intelligence (AI) within the marketing landscape. Discover how AI can enhance operational effectiveness and streamline your marketing efforts through advanced tools and strategies.
Don’t miss out on this opportunity to stay at the forefront of marketing innovation. Watch the full presentation now and unlock the secrets to leveraging AI for unprecedented efficiency, engaging content, and global reach!
About the Speakers
Rena is a bilingual communicator with more than 25 years’ marketing, branding, licensing and comms experience, and have worked on high profile projects across various industries such as telecommunications, banking, fashion, publishing, media and tourism, just to name a few. Over the years, she has built a proven track record in product and business development, licensing and merchandising, TV and radio production, advertising, events management, branding strategy, digital marketing, content development, as well as managing public relations and communications projects on a regional scale.
She has often been described as a creative and passionate marketing and branding advocate, with strong business partnering skills and experience in translating aspirational ideas into concrete plans leading to solid returns.
Rena describes herself as martecheter and forward-looking strategist, constantly seeking out new solutions to solve existing problems and achieve desired outcomes. She draws inspiration from the world of possibilities, and embraces that the best way to grow is to test, fail and learn.
